The consumer page
On the customer's own phone, over the guest wifi that comes with the box. No app, no login, and your store's name on it.
Your back half is leaking six figures a month.
A coaching and decision engine for the half of the deal nobody built software for.
More deals, structured better and closed faster, with more parts and product on each. It runs on a box in your back office, beside the systems you already have.
$600K to $1.2M
recaptured a year at a hundred-unit store
$500 to $1,000 of added gross a unit, at a hundred units a month. Projected, not measured.
Every recommendation goes to a person. Nothing is submitted, approved, or signed by software.
Everyone built the front of the deal. Nobody built the back.
Every dealership in the country builds the back half of its deals by hand. Chat widgets, lead responders, and automated callers work the shopper before the deal, and none of them touch the desk, finance, or what the store pays its people.
One deal
Front gross$400
Back gross$1,800
Total gross$2,200
Paid back out$600
Illustrative figures.
| System | What it does | What it does not |
|---|---|---|
| DMS | System of record. Inventory, accounting, repair orders, deal jackets. | Does not structure a deal or find the best version of one. |
| CRM | Tracks leads and customers, schedules the follow-up. | Does not know what is in a deal or what it pays. |
| Desking tool | Works up payments on a chosen vehicle. | One car at a time, and blind to where an approval has room. |
| F&I menu | Presents protection products in the box. | Presents them at hour four, to an exhausted customer. |
| Lead providers | Send shoppers who filled in a form. | Nothing at all for the shopper who never fills one in. |
Every one of those is bought, paid for, and working. The deal still gets built by hand, on a desk, by someone with eleven minutes.
Capture, approval, structure, presentation, payout.
One record, from the first scan on the lot to the commission on the fifteenth.
- Captures. A shopper scans window stickers on their own phone and says what they want to pay, before anyone has said hello.
- Structures. When the approval lands, the best version of the deal is already built, with alternates that each clear the lender.
- Stacks. Three stock numbers against one approval, so indecision resolves in one sitting.
- Presents. Plain language on the customer's own phone, built to survive the drive home.
- Pays. Commission calculates off the same record that produced the gross.
People tell a machine what they will not tell a salesperson.
Their number, on their own time, with nobody reading their face. The page opens on the guest wifi that comes with the box, with nothing to download and no account to create.
Asked on the lot
We're just looking.
Answered on a screen
- Wants to spend about $45,000
- Cannot do more than $650 a month
- Mostly commuting, some weekend trips
- Needs wireless CarPlay and wireless charging
Illustrative figures.
One approval, three cars.
The moment an approval lands, the best structure is already built, with alternates, each one clearing the lender and carrying its real gross.
It computes. It does not decide.
One approval
| Stock | Age | Payment | Gross |
|---|---|---|---|
| 4471 | aged 94 days | $648 a month | $2,910 |
| 4602 | aged 12 days | $651 a month | $1,740 |
| 4388 | aged 61 days | $639 a month | $2,240 |
Illustrative figures.
The problems every store has, that no software touches.
None of these are new and none of them are anybody's fault.
| The problem | What handles it |
|---|---|
| The shopper who never talks to anyone | Scanning on their own phone, on the guest wifi that comes with the box |
| Gross the desk did not have time to find | The decision engine |
| The customer who leaves to think about it | Three stock numbers against one approval |
| Product raised too late to sell | Priced as a payment, at the table |
| A new hire who takes a quarter to produce | Product, marque, and structure knowledge in the room from day one |
| A salesperson who cannot answer the question | An answer standing by for every question a customer asks |
| The customer who wanted the sport model | Built to match, from parts |
| Aged units nobody can explain buying | What was scanned and never sold, by segment and price band |
| Pay disputes on the fifteenth | Payout off the same record as the gross |
| A service drive that meets every customer as a stranger | The want list, and an advisor introduced at sale |
Recaptured gross is only the first result.
The $600,000 counts one thing: gross recovered on deals that were already going to happen. It is the decision engine, and almost nothing else.
We have not put a number on the other five, because we cannot defend one yet.
| Result | Where the value lands |
|---|---|
| Recaptured gross | On the deal. Counted, and the only one we put a figure on. |
| Faster ramp | Hiring cost and turnover, not per-unit gross. |
| Stocking you can defend | Floorplan cost and turn. |
| Customers who come back | Across years of ownership, in the service drive. |
| Pay nobody argues with | Retention of the people who are good at this. |
| Compounding | Every month it runs, on everything above. |
Your data never leaves the building.
Nothing in it can send your data out. It is built that way, not promised.
- Nothing is pooled.
- No model is trained on your business.
- Nothing is commingled with the store down the road.
- If you ever choose to sell your own data, that is a separate agreement, it pays you, and it is off unless you turn it on.
What never leaves
- Customer identity and contact
- Credit files and lender approvals
- Vehicle cost, pack, and holdback
- Payroll, pay plans, and commissions
- The deal record itself
Your instance serves your rooftop and nothing else.
What crosses the line
- Out, once a month. A count of stock numbers, which is how you are invoiced. No customer, no deal, and no gross attached.
- Also out. Software updates and health checks, which carry no deal data.
- In. Your nightly export, plus tax tables and rule changes.
What the customer sees
Their deal views, the menus, and the page on their phone carry your store's name. Carniche appears on none of it.
Yes, it is an AI system
The math is never guessed and never will be: payments, gross, tax, and commission are calculated. The AI runs on the box, so outages elsewhere do not reach you.
How it goes in, and how it comes out.
We read. We never write.
A nightly export goes one way, into the box. Nothing is written back into your DMS, your CRM, or anything else you run.
The floor app
What the customer sees, plus the marque in full and the record the salesperson builds as they learn.
The desk console
Structure, gross, payout, and pay plan modeling, for the desk, F&I, and the office.
The box
One piece of hardware in your back office, preloaded with marque, spec, and comparison data. Access by PIN or a single-use link, per person.
On site
- Configuration to your process, your marque, and your branding.
- Activation of the features you want, and none of the ones you do not.
- Training for the floor, the desk, and the office, in person, by the people who built it.
- Checks, including a live deal run end to end before anyone leaves.
A baseline you keep
Before go-live we record your last twelve months of gross per unit, product and parts attach, and closing rate, and hand that baseline to you. It is yours whether we go further or not.
Taking it out
Out in an afternoon. Take the box out and your store is exactly where it was.
What it costs.
$9,500what a hundred-unit store pays per quarter, all in
$150,000recaptured in that same quarter, at the worst case
16 to 1at the floor of the range. Closer to thirty at the top.
Every figure on this page is projected. The per-unit gross, the recapture, the ratio above, and each illustrative deal are drawn from thirty years of operating experience on real floors. They are not measured results from a live installation, because there is not one yet.
Per car sold, it costs less than the plate frame, the keychain, and the full tank you hand over at delivery.
$5,000 covers everything to get live: the hardware, the branded app, the integration work, enablement, review, training the floor, and the first ninety days with no service fee. Because who likes to pay for ramp.
Discounting is by the published card only. Nobody gets a better number by asking.
Launch dealers lock their rate for the life of the store, per rooftop, and it does not extend to other stores in a group added later. A dealer group signs one agreement per rooftop.
| Inception, once | $5,000 |
|---|---|
| Service, per quarter | $3,500 |
| Retail, per unit sold | $100 |
| Standard, per unit sold | $50 |
| Launch dealer, per unit sold | $20 |
- Everything starts at signature: inception is invoiced and the ninety day waiver begins.
- The waiver covers the quarterly service fee only. The per-unit rate is billed throughout.
- After the waiver, a store pays its per-unit rate plus $3,500 a quarter, billed in arrears.
- Rolling, with a ninety day exit for either party. There is no guarantee and no multi-year commitment.
Three people, roughly thirty years each, in different seats.
- Thirty years on the floor and at marque level. Took a dealer group from three million to fifteen million in three years, on a multi-store CRM he wrote that is still running.
- Thirty-five years in product and the channel. Ran a seventy-two million dollar annual product portfolio, and has spent the last decade training the installation channel's technicians and floor salespeople.
- Five manufacturers, and the buyer's side. Wrote the dealership service training curriculum for two German marques, ran Train-the-Trainer for both, and spent a year mediating disputes between consumers and dealerships.
One of us took a German marque's accessory and lifestyle program to a store floor. The first month of sales equalled the previous thirty-six combined, at one hundred percent floor compliance.
That is a measured result about getting a floor to adopt a program, not a Carniche result.
All three of us train dealership personnel for a living, and training the floor is part of the inception fee.
Three names are deliberately not on this page. Every name is available in conversation.
Become a launch dealer
Tell us about the store. One of us will get in touch to set up a call.
Half an hour, and your last twelve months. Nothing to sign.
Sent.
One of us will get in touch to set up a call. You have not been added to anything.